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Pride Promotions

A face-to-face fundraising company for non-profit organisations.

Key Features:
  • Custom code fundraising progress bar
  • CMS setup for teams and case studies
  • Youtube content and photo galleries

Project Summary

Pride Promotions is one of the top fundraising companies in Australia, winning marketing company of the year several times.

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However, their previous website didn't meet the same professional standards needed to achieve their recruitment goals.

We put together a strategy for the new website's content, style and purpose.

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And now, they have a site that gives visitors more transparency on what they do and encourages more applications.

Design Approach

Sticking to the existing branding, the new website has a dark theme, sharp edges and bold headlines (in both typeface and meaning).

Marketing Impact

Applicants have a clear understanding of the type of work and ethos that Pride Promotions represents. This builds trust and encourages more applications.