Respect Wills & Estates
A boutique Estate Planning Firm for complex Estates and business owners.
- GSAP-animated service buttons
- Calendly integration
- Legal copywriting
Project Summary
The previous website was a bit of a mess. There were broken links and unclear navigation. It was also missing testimonials, FAQs and other important content. The design was basic but also had clear spacing issues with headings and paragraphs overlapping and inconsistent spacing all round. Overall, it didn't match the quality of the service the client provided.
We revamped the design to match the existing branding and include updated photos. But more importantly we created a lot more content around what they do, and why they're so good at it. The result is a sleek website that's easy to navigate, builds trust and shows their target audience the quality and ambition of the business.
Design Approach
The owner didn't want your typical corporate-feeling lawyer website. Nor did she want it to feel morbid (because talking about death doesn't need to be). The result was a bright, vibrant design with an emphasis on user experience because the target audience are serious business owners and people approaching middle age who don't want to feel overwhelmed by the design.
Marketing Impact
The new website has a LOT more content. Which is great for SEO, AI and trust-building. It's also way easier to navigate with a floating navigation bar and allows the user to book a discovery call through the Calendly integration. It's also a lot easier for the owner and her team to manage themselves, like editing and publishing content, because of the migration to Webflow.
Client Testimonial
It’s been great working with Anton, he really understands what a business needs and consistently delivers amazing results. He’s reliable, easy to work with and incredibly efficient. I’d highly recommend Anton!
